W12

With Bentley’s iconic W12 engine about to cease production for good, we created this striking campaign for the Final Edition.

It celebrates the W12’s signature ignition sequence, which we brought to life as a dynamic, intriguing series of numbers – the code that unlocks untold performance.

Best of all, you don’t need to understand what the numbers mean to feel how special they are.

One look evokes the same visceral response you experience when you hear the growl of the engine for the very first time.