Princess Yachts

Working with Princess Yachts, IPG-X has delivered a new global brand proposition that evolves their existing positioning. Using deep customer insight to deliver a unique strategic springboard, the new approach creates clear water between Princess Yachts and its competitive set​.

The look and feel uses real people and real craft, to tell a narrative that is both relatable and credible, landing the core USP and enabling their luxe clients to own a yacht that expresses their individual taste and style. ​

Stunning physical brochureware delivers a tangible customer touchpoint and standout in a world where most communications are digital-first.