Bentley Social

IPG-X have been leading social strategy for Bentley as the brand looks to expand outside of automotive to be known for its luxury lifestyle credentials.​

We’ve reinvigorated the brands central social strategy to ensure that we are changing the way we create content, as well as developing revised social media playbooks for Bentley's regional retailers.​

This includes social campaigns that live across organic and paid channels. We deliver strategy, ideation, production and delivery of 360 channel assets.​

We also support Bentley in a day-to-day capacity with content creation, content calendar generation, influencer and creator partnerships and reporting.