Bentley Luggage

The launch of the new Continental GT also saw the introduction of a matching Limited Edition Luggage Set. Exquisitely crafted, the luggage set is an embodiment of the Bentley brand. A proposition we distilled into the campaign line - Bentley spirit in every stitch.

We created a social campaign based on the line, with a hero film that dramatised the link between the bags and the GT. Every time the bag was opened the roar of the guttural V8 Hybrid could be heard. This playful and impactful idea worked especially well in ‘sound on’ social channels.