Bentley Campaigns

IPG-X’s Open Architecture approach ensures every Bentley campaign is delivered with true integration at heart. Starting with an overarching strategic approach and creative idea, every channel is briefed in the same way with the same business, marketing and communications objectives.​

The end results are omni-channel campaigns with the same creative idea working across every channel. This is not only efficient (single briefings, integrated strategies, single response to brief), but also effective. Core creative ideas can be seen at every touchpoint in our campaigns for Mulliner, Blackline and Speed Edition 12 ensuring campaign consistency and salience.​

And it doesn’t end there. Our production and studio teams deliver and manage every asset created is optimised by stage in the consumer journey, message, channel and desired outcome.​