IPG-X Creative Studios is our creative, content and production powerhouse.

Meeting the needs of a new breed of UHNWI.

With ambitious plans for growth, we needed to change perceptions of the Lotus brand – from unconventional, niche British sports car, to a desirable global luxury icon. By unleashing the maverick spirit of the brand, we unlocked a younger, more playful and thrill-seeking global audience, attracted by a completely revised corporate identity.

Our brand-led approach resulted in Lotus’ most successful new model launch ever with the Emira and paved the way for the brand to break into the high-volume world of luxury SUVs with the Lotus Eletre.

Brand transformation that re-defined the luxury boat category.

As the world of luxury and luxury consumers changed, the only thing not changing was the world of luxury boat communications.

Our Seek More brand platform transformed Sunseeker’s marketing to connect with new audiences in experience-led channels. An experiential, social and PR focused approach delivered more efficient and effective results across the brand’s product range and successfully activated the brand at retail.

Reaching new audiences to deliver commercial growth.

We needed to appeal to audiences beyond the luxury audiophiles that were already Monitor Audio fanatics.

By looking beyond the rational to create content that connected emotionally with the world of audio, we successfully made the brand more relevant and desirable for a huge new growth audience.

Our work helped the business make the leap from insular niche to approachable luxury lifestyle.

Positioning VWFS as the key to mobility.

For decades, VWFS has been getting drivers on the road, keeping them on the road, and protecting them on the road – but not everybody knew who they were. So it was our job to put the spotlight on them.

We did this by amplifying the message that VWFS is the key to mobility and the gateway to a range of desirable car brands. It’s the unsung hero that deserves to be sung about – and that’s exactly what we did with campaigns that helped to increase brand awareness and grow demand for services in competitive arenas like vehicle rental, finance, insurance and fleet.

Setting up a Great British brand for the future.

Vauxhall has a special place on British roads and in British hearts. It’s something we set out to remind people of with a new ‘Confidently British’ positioning.

We started by developing a simple, bold tagline: British Brand since 1903. And we went on to talk in a confidently British way about Vauxhall’s exciting vision of the future. As we launched car after car, we called on people to ‘Unbox themselves’ and ‘Switch it up’ with full-360 campaigns, bringing a new attitude and energy to all our communications.

Reaching young UHNWIs in powerful new ways.

As Bentley looked to connect with a new generation of drivers, social media was at the forefront.

That meant it wasn’t enough for social media to be just another touchpoint in every campaign. Instead, our dedicated team thought social-first, working with creators like Tube Girl to build fame and harnessing new features of the platforms to engage audiences like never before.

The result was a powerful identity for the brand on social channels and a new level of reach with a whole new audience.